Telco Media Products

Telco-powered media that moves customers from attention to action

FortisCo Digital gives advertisers access to premium mobile-first media, first-party audience intelligence and direct-response journeys through South Africa's leading mobile network.

Reach real people at the right moment, in the right context, using mobile-first channels designed for awareness, engagement, lead generation and conversion.

44M+
Potential reachable consumers
33+
Audience & behavioural data points
100%
Mobile-first reach
4.6M
SMS-reachable subscribers
19.4M+
Unique users across the digital network

Our Telco Media Products

FortisCo Digital packages telco-powered media into practical campaign solutions for brands, agencies and performance teams. Products can be used individually or combined into full-funnel campaigns across awareness, engagement, lead capture and conversion.

01

TxtEngage

Direct-to-handset messaging campaigns using SMS, MMS, interactive journeys and data-led audience selection.

Use cases

Lead generation, promotions, customer acquisition, surveys, competitions, retargeting and offer-based campaigns.

Formats

Standard SMS, SMS with link, SMS with video, interactive SMS, long SMS, MMS visual, MMS audio, SMS-to-MMS journeys.

02

Data-Free Microsites

Zero-rated mobile landing pages built for frictionless campaign journeys, allowing users to engage without using their own mobile data.

Use cases

Lead forms, surveys, competitions, registrations, rewards, product catalogues and campaign landing pages.

Components

Text blocks, action buttons, input fields, dropdowns, radio buttons, checkboxes, date pickers, image/video media, clickable links and slideshows.

03

SIM Push

Interactive mobile messaging delivered directly to the user's active screen through authorised partner access.

Use cases

Brand awareness, opt-in journeys, USSD actions, web journeys and subscription flows.

Note

Available to authorised partners only, with a strict frequency cap of one campaign per user per week.

04

Please Call Me Advertising

Brand messages appended to Please Call Me sender and receiver notifications, creating high-reach contextual mobile inventory.

Use cases

Awareness, offer promotion, web traffic, video engagement and mass-market reach.

Formats

Sender SMS, receiver SMS, SMS with website link, SMS with video link and PCM USSD.

05

Please Recharge Me Advertising

Advertising opportunities connected to airtime and data recharge request journeys.

Use cases

Prepaid audience reach, retail offers, financial services, data deals, FMCG promotions and value-based campaigns.

Formats

PRM sender SMS, PRM receiver SMS and PRM USSD.

06

Network Notifications

Contextual ad placements attached to common network-triggered customer moments.

Use cases

High-frequency awareness, tactical promotions and click-through campaigns.

Formats

Airtime transfer notifications, missed call notifications, visual missed call notifications, voicemail alerts and visual voicemail.

07

Premium Digital Display

Brand-safe display advertising across trusted South African digital environments, including news, lifestyle, entertainment and benefits platforms.

Use cases

Awareness, consideration, retargeting, high-viewability campaigns and premium brand presence.

Why it matters

Premium display gives brands trusted, high-impact digital environments supported by mobile-first audience reach.

08

Performance Marketing

Data-led performance campaigns designed around CPA, CPL and conversion outcomes.

Use cases

Lead generation, acquisition, retargeting, app installs, quote requests and sales funnel optimisation.

Channels

Programmatic, social, Google, Meta, Instagram, DV360 and omni-channel media buying.

09

Audience Intelligence

First-party telco audience intelligence used to identify, segment, reach and re-engage high-value customer groups.

Use cases

Audience planning, campaign targeting, lookalike audiences, retargeting, customer journey design and market insight.

Why it matters

Use behavioural, contextual and network signals to improve campaign relevance and media efficiency.

How Campaigns Work

01

Define the audience

We use available first-party audience intelligence to shape the campaign around customer profile, behaviour, context and objective.

02

Select the media mix

Choose the right combination of SMS, MMS, USSD, network notifications, display, data-free microsites and performance media.

03

Build the journey

Connect the message to a landing page, form, video, USSD action, lead capture flow or conversion endpoint.

04

Optimise and report

Track delivery, engagement, click-through, leads and performance indicators based on the campaign setup and available reporting.

Best-fit Industries

Retail and FMCG
Financial services and insurance
Automotive
Telecommunications and technology
Education and training
Entertainment and streaming
Travel, tourism and hospitality
Health, wellness and lifestyle
QSR and fast food
Public sector and citizen engagement

Campaign Notes

All campaigns are subject to inventory availability, campaign setup, audience eligibility, device capability, network rules and partner approval where applicable. POPIA opt-out requirements apply. Reach and engagement indicators are planning inputs and not guaranteed outcomes. Pricing excludes VAT where applicable.

Plan your next telco-powered campaign

Tell us your audience, objective, budget and flight dates. FortisCo Digital will recommend the right media mix, formats and campaign journey.

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